How do you make a connection with a customer?

How do you make a connection with a customer?

“Remember back in high school, it’s a Friday night, and everyone is hanging out at the local skating rink or pizza shop. You glance up and notice him—the guy you’ve been crushing on since the start of the school year—looking right at you. You exchange smiles, and before you know it, he’s standing next to you. ‘Want to go to that party at so-and-so’s place? I’ll drive.’

You get into his car, and he turns it on just enough to get the radio playing, sliding a cassette into the deck. Paradise by the Dashboard Light starts playing. He pulls out a pack of Big Red gum, and relief washes over you—worried about your breath, you take a piece. After some small talk and a few laughs, he leans in and asks, ‘Can I kiss you?’ You hesitate, saying, ‘I have gum in my mouth.’ Smiling, he cups his hand and says, ‘Here, spit it out.’ You do, and he wraps it back into the original foil, setting it aside before leaning back in…”

That’s how.