Don’t Be a Lemming.

In a world that constantly tells us what’s “in” and what we “should” wear, it’s easy to fall into the trap of dressing like everyone else. But if you’re really aiming to stand out, start by embracing what feels real to you. Your style should be a reflection of who you are, not who the trends say you should be.

Same goes for the work you should be getting from your designer or ad agency. Just as you want clothes that reflect you, the campaigns created for your brand should feel unique and true to its character. Don’t settle for work that looks like it was pulled off a template or borrowed from a competitor. An ad agency that really gets you will dig deeper, crafting campaigns that reflect your brand’s voice and speak authentically to your audience.

Do you, unapologetically.